Adapt Your Social Media Strategy for a Post-Pandemic Renter - Virtual Class
Adapt Your Social Media Strategy for a Post-Pandemic Renter
The modern renter has evolved - especially in the last year. The pandemic has shifted preferences and changed how we work, travel, communicate, shop, and more. It was a great accelerator of digital transformation and we saw social media usage explode, playing a key role in keeping people connected and engaged. It’s crucial for multifamily owners and operators to re-evaluate their social media strategies and amplify the features that post-pandemic renters are most interested in.
Join this session led by Erica Byrum, the assistant vice president of social media for http://Apartments.com and co-author of Youtility for Real Estate where she will unpack social media trends, sharing the most significant changes in consumer behavior and technology that’ll impact how your communities engage in today’s ever-evolving social media landscape.
What you’ll learn:
- How to adjust your social media strategy to meet the constantly evolving expectations and behaviors of post-pandemic renters and prospects.
- How to create an authentic, empathetic, meaningful social marketing strategy for your brand.
- How to approach your social media content strategy moving forward.
- New features released across the major social media platforms and design ideas.
Erica is the assistant vice president of social media for http://Apartments.com, the leading online apartment listing website and its network of nine home rental sites powered by CoStar.
With 16 years in real estate marketing, Erica is an industry visionary whose expertise is rooted in social media and digital marketing to strengthen brand presence and increase revenue. Erica directs the business development, product marketing, sales, and operations efforts for its social suite of products, a full-service offering that optimizes the online reputation and social media footprint for multifamily real estate properties.
Co-author of Youtility for Real Estate, Erica is well-known for revolutionizing social media and has become a top influencer and sought-after speaker at many marketing and industry conferences. She is a recipient of the PR News Social Media MVP award, the Sarah Malone award, a two-time President’s Club winner, and a 2nd place winner for Top Deal of The Year in 2019. An accomplished marketing professional, her contributions have made a significant impact on large brands spanning multiple industries including residential and multifamily real estate, vacation rentals, commercial truck and equipment, and sports and entertainment.
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All of MMHA's Educational offerings are eligible for 1 CEC per class hour towards NAA Certifications.