Adapt Your Social Media Strategy for a Post-Pandemic Renter - Virtual Class
Adapt Your Social Media Strategy for a Post-Pandemic Renter
The modern renter has evolved - especially in the last year. The pandemic has shifted preferences and changed how we work, travel, communicate, shop, and more. It was a great accelerator of digital transformation and we saw social media usage explode, playing a key role in keeping people connected and engaged. It’s crucial for multifamily owners and operators to re-evaluate their social media strategies and amplify the features that post-pandemic renters are most interested in.
Join this session led by Erica Byrum, the assistant vice president of social media for http://Apartments.com and co-author of Youtility for Real Estate where she will unpack social media trends, sharing the most significant changes in consumer behavior and technology that’ll impact how your communities engage in today’s ever-evolving social media landscape.
What you’ll learn:
- How to adjust your social media strategy to meet the constantly evolving expectations and behaviors of post-pandemic renters and prospects.
- How to create an authentic, empathetic, meaningful social marketing strategy for your brand.
- How to approach your social media content strategy moving forward.
- New features released across the major social media platforms and design ideas.
Erica is the assistant vice president of social media for http://Apartments.com, the leading online apartment listing website and its network of nine home rental sites powered by CoStar.
Thank you to our Education Sponsor!
All of MMHA's Educational offerings are eligible for 1 CEC per class hour towards NAA Certifications.
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