Certified Apartment Leasing Professional (CALP) - Virtual Class

Tuesday, November 7, 2023
8:30 AM (EST)
to Tuesday, November 28, 2023 at 4:00 PM (EST)
* Registration open until 11/3/23 at 12:00 PM (EST)
* Registration open until 11/3/23 at 12:00 PM (EST)
10 Seats Remaining
10 Seats Remaining
Category: Designations (NAA)

 Certified Apartment Leasing Professional

 Formerly known as NALP

This VIRTUAL class begins on November 7th and is held on the following dates:

Tuesday, Nov 7th | Tuesday, Nov 14th | Tuesday, Nov 21st | Tuesday, Nov 28th 

*We must have a minimum of 10 in order to hold this class.  It will be maxed out at 20. 

**This class will be held virtually from 8:30 - 4pm and in some instances, class dates may change

Leasing professionals are the first people prospective residents meet, and often their only gauge of the property staff. This course is designed to teach these professionals skills to help them become top producers.


This class will be offered via ebook.  All students must provide their own device.  When registering, it is imperative that we have your email address in order to send you the link to download the manual.  You will be sent the link for download within a week of class.  You can use the manual on up to 3 devices. 

  • You must have a camera and be visible throughout the class.
  • It is strongly suggested that you take the course away from the office so you are able to focus on the materials and not be interrupted. 



  • Using technology to generate traffic
  • Measuring and managing your community’s reputation
  • Inspecting the leasing center, tour route, model units, and vacant apartments
  • Researching the competition and building relationships with competitors
  • Compiling a comprehensive community resource tool
  • Creating effective marketing plans
  • Relationship sales processes and evaluating your personal sales performance
  • Evaluating a prospect’s commitment level and overcoming objections
  • Preparing prospects for the next steps in the rental process
  • Applying fair housing law and communicating rental criteria
  • Qualifying prospective residents according to rental policy
  • Preparing and reviewing leases with new residents
  • Move-in processes
  • Responding to resident issues and maintenance requests
  • Building relationships with residents and creating a sense of community
  • Reporting incidents, maintaining documentation, and taking corrective action
  • Maximizing revenue and operational efficiency
  • Securing and processing lease renewals
  • Conducting a market survey

CALP Requirements: Must have worked in the apartment industry for at least six months (this can be obtained while taking the course); successfully completed the eight courses listed above (which total 25 hours) and meet all examination requirements within 6 months of declaring candidacy for CALP. 

Instructed by: 

 Joy Zalaznick is currently the Sr. Director of Learning and Development for   KETTLER. Through her years in the Multifamily Industry, Joy has had a variety of   experience in on-site leasing and management, marketing,   training, and   troubleshooting both employee and community issues.  She   has been   responsible for creating and implementing programs for   onboarding, customer service, leasing, management, resident retention as well as computer system training.  She was also instrumental in pivoting the KETTLER training program to virtual in 2020. Joy has been part of the NAAEI Faculty since 2014.  She holds a BS in Consumer Science and an MBA with an emphasis in Marketing.

Thank you to our Education Sponsor! 

* Registration open until 11/3/23 at 12:00 PM (EST)
* Registration open until 11/3/23 at 12:00 PM (EST)
10 Seats Remaining
10 Seats Remaining

For More Information:

April Clements

April Clements

Education and Member Services Manager, Maryland Multi-Housing Association