Certified Apartment Leasing Professional (CALP) - Hybrid Class

Thursday, September 22, 2022
9:00 AM - 4:00 PM (EDT)
* Registration open until 9/19/22 at 1:00 PM (EST)
* Registration open until 9/19/22 at 1:00 PM (EST)
29 Seats Remaining
29 Seats Remaining
Category: Designations (NAA)

 Certified Apartment Leasing Professional

 Formerly known as NALP

*Begins on September 22nd and is held on consecutive Thursdays 
through October 20th .... skipping October 13th

*This class will be held in person & virtually

Leasing professionals are the first people prospective residents meet, and often their only gauge of the property staff. This course is designed to teach these professionals skills to help them become top producers.


This class will be offered via ebook.  All students must bring their own device. 

---> When registering, it is imperative that we have your individual email address in order to send you the link to download the manual.  Personal email is preferred .... shared emails cannot be accepted.

You will be sent the link for download within a week of class.  You can use the manual on up to 3 devices. 


  • Using technology to generate traffic
  • Measuring and managing your community’s reputation
  • Inspecting the leasing center, tour route, model units, and vacant apartments
  • Researching the competition and building relationships with competitors
  • Compiling a comprehensive community resource tool
  • Creating effective marketing plans
  • Relationship sales processes and evaluating your personal sales performance
  • Evaluating a prospect’s commitment level and overcoming objections
  • Preparing prospects for the next steps in the rental process
  • Applying fair housing law and communicating rental criteri
  • Qualifying prospective residents according to rental policy
  • Preparing and reviewing leases with new residents
  • Move-in processes
  • Responding to resident issues and maintenance requests
  • Building relationships with residents and creating a sense of community
  • Reporting incidents, maintaining documentation, and taking corrective action
  • Maximizing revenue and operational efficiency
  • Securing and processing lease renewals
  • Conducting a market survey

CALP Requirements: Must have worked in the apartment industry for at least six months (this can be obtained while taking the course); successfully completed the eight courses listed above (which total 25 hours) and meet all examination requirements within 6 months of declaring candidacy for CALP. 

Instructed by:  Heather Palmer

  Heather Palmer, Director of Marketing and Training for David S. Brown Enterprises,
  has over 20 years of real estate experience and has served the property
  management industry for 14 years.  She is a known influencer and has been a
  professional speaker at various industry conferences and events on topics such as Training and Development, Marketing, Sales, Relationship Building, and Multifamily Operations.  She is a member of the NAAEI Faculty and proudly serves on the education committee at MMHA.

Thank you to our Education Sponsor! 


* Registration open until 9/19/22 at 1:00 PM (EST)
* Registration open until 9/19/22 at 1:00 PM (EST)
29 Seats Remaining
29 Seats Remaining