Combatting The Uptick In Apartment Industry Fraud
Combatting the Uptick in Apartment Industry Fraud
Join Entrata's Industry Principal, Virginia Love, as she defines the scope of the problem and the types of fraud, the impact fraud on your communities, and available solutions and best practices for fraud detection and mitigation.
Fraud is multifamily's new favorite "F" word, and it's surging, impacting occupancy, revenue, the site team morale, and risk exposure. From identity spoofing and synthetic applicants to sophisticated digital payment scams and subletting fraud, today’s fraudsters are more coordinated, more tech-enabled, and harder to detect than ever. This session breaks down the newest fraud trends hitting multifamily, why operators are seeing a sharp increase, and how teams can strengthen defenses across marketing, leasing, screening, and operations. Attendees will learn practical, real-world strategies to identify red flags early, deploy smarter verification tools, empower onsite teams, and build a connected fraud-prevention framework that protects assets without adding friction for qualified renters. Walk away with actionable steps your organization can implement immediately to stay ahead of evolving threats and safeguard your communities.
THANK YOU TO OUR EDUCATION SPONSOR!
ABOUT THE INSTRUCTOR:
Virginia Love
Industry Principal
Entrata
Virginia Love began her multifamily career more than 30 years ago as a leasing consultant—earning $5.72 an hour and about $30 per lease—and quickly discovered a passion for the industry. She advanced through training, marketing, and operations roles at Summit, Watermarke, and ING Clarion, later spending 12 years as VP of Leasing & Marketing at Waterton. In 2019, she joined Entrata as Industry Principal, where she helps drive innovation across marketing, product, and sales.
A National Apartment Association Lyceum graduate, Virginia has served as Chair of both the Atlanta and Georgia Apartment Associations. She has been twice named a GlobeSt Multifamily Influencer/Woman of Influence, recognized as a Connect CRE Woman in Real Estate, honored as an Apartment All-Star, and inducted into the Georgia Apartment Association Hall of Fame in 2025.
A sought-after industry speaker and an exceptionally organized traveler, Virginia remains deeply committed to elevating the multifamily experience for teams and renters alike.
For More Information:
